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Role: Producer

For an ostensibly laid-back shoe, the subject of sneakers can be a fraught one. How do you straddle the line between too plain and too bold? Is it safe to wear designer styles if they might get marked? And how does a grown man wear high-tops without looking like Kendall Roy?

Thankfully, help is at hand. We’ve enlisted the expert advice of the designer, creative director and OG sneakerhead Mr Jeff Staple. Over the course of his career, he’s created instant sell-out sneakers for everyone from New Balance to Nike, and in the process has become a true lynchpin of New York’s sneaker scene. Put simply, no one knows sneakers like he does.

So we asked Jeff to share his advice on building out a sneaker rotation today: the brands, styles, and pairs that should form the foundation of your day-to-day sneaker wardrobe. Check out the video to find out.

Director: Jacopo Cinti

DP: Mayer Chalom

Sound: Ryan Collins

Stylist: Sophie Hardcastle

Groomer: Lisa-Raquel

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